![]() Why wouldn’t people be attracted to things that are natural?” “I’d been drawn in because of the picture,” Clemmons told me. The primary ingredient was a processed blend of palm and canola oils. Reading, he made a startling discovery: the spread wasn’t made of olive oil, or even mostly made of olive oil. A few months later, he saw an image of the product online, in an ad looking for members of a class-action lawsuit. He bought the Country Crock and began to eat it on his toast. But when I found out that it’s also an artery clogger, in the early two-thousands, I switched over to olive oil.” Clemmons knows many people with heart disease some of his friends have died from it. “Margarine was my go-to thing,” he told me. “Most margarines, they don’t put pictures of the ingredients,” Clemmons went on.Ĭlemmons, like many of us, had veered toward margarine in the late twentieth century, believing it to be a healthier alternative to butter. ![]() ![]() This is what I need.’ ” What he saw was Country Crock Plant Butter Made with Olive Oil, a product with a green lid and a label showing a leafy olive branch floating above a buttered slice of toast, with the words “New!” and “Dairy Free” in delighted-looking cursive. “So when I seen plant-based butter, I said, ‘Oh, this is real cool. “I’m trying to eat healthy when I can, and when I can afford it,” he told me recently. Clemmons, sixty-eight, had a long career as a maintenance worker, but was disabled when he fell down some subway stairs, in 2009. In 2021, Duval Clemmons, a retiree from the West Bronx, went to his local BJ’s Wholesale Club and discovered a pleasant surprise in the dairy aisle.
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