But they're adding many hundreds of thousands of subscribers every quarter around the world. “In the US, subscriber growth has levelled off a bit, and they've now got a lot of competition in the US. Tim Westcott, research and analysis director at Omdia, says that in terms of investment in content, Netflix is still in the growth stage. “Because of that, so many more shows are cancelled after two series because it costs them more.”įinancially, it makes more sense for Netflix to commission a new show than to renew an underperforming show which is only going to get more expensive the longer the series goes on. “They have to give more money per series, and if they decide to recommission it, it becomes more expensive for them to make,” he explains. Harrington says that shows on Netflix are more expensive after season two and even more expensive after season three, with the premiums going up each season. Netflix tries to make itself more appealing to TV show producers by giving them bonuses and pay bumps the longer a series carries on. ![]() But when something is on Netflix, it typically stays on Netflix. The idea is that shows will be shopped internationally, going to other broadcasters and even streaming services, continuing to make money for the producers. Historically, what networks have done is pay a portion of those production costs, and then get the production company to fork up the rest. Netflix also employs a cost-plus model, which means that it pays a show’s entire production costs, plus a 30 per cent premium on top. Like other streaming services, it differs from traditional television networks in that it commissions an entire season of a show at once, rather than just a single pilot. More money is on the line for Netflix as well. All of that data helps Netflix paint a picture about whether to renew your favourite series or not. ![]() ![]() In an interview with Vulture, 28 day viewership, which refers to the number of people who watch an entire season of a show within a month, was consistently referenced as one of the metrics used to decide renewal. The final metric is ‘Watchers’, which is the total number of subscribers who watch a show.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |